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June 18, 2026
Since 1961, Texas Ballet Theater (TBT) has grown from a small regional company into an internationally recognized institution. With a mission to present world-class ballet and foster appreciation across all ages, TBT manages a wide range of performances, schools, and donor events. As its programming expanded, so did the sheer volume of photos, videos, and creative content. To keep pace, TBT needed a modern solution to protect, organize, and distribute visual assets to dancers, choreographers, donors, and media partners.
Monica Sheehan, Director of Marketing & Communications, oversees TBT’s brand storytelling and media distribution. Her daily workflow requires balancing performance coverage, donor events, press needs, and supporting creative partners. Without a centralized system, handling these demands quickly becomes difficult to manage efficiently.
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